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Harald Mayer, Geschäftsführer der Ottakringer Brauerei ist in der 6. Folge des Treuetalks, dem Loyalty Podcast zu Gast. Gemeinsam mit Jakala Managing Director Manfred Litschka spricht er über die Wichtigkeit von datenbasierter Kundenbindung und die aktuellen Herausforderungen dazu sowohl auf Handels- aber auch Industrieseite.

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